What are OKRs?
Objectives and Key Results (OKRs) is a simple yet powerful framework to communicate, track, and achieve your company’s goals. It ensures everyone knows what to aim for and how to get there.
These goals define the future direction.
What Are Objectives?
Objectives are the "What" — they describe what you want to achieve.
- Clear, ambitious, yet achievable goals.
- Measurable and straightforward.
- Everyone should understand whether the objective is achieved or not.
- When reached, objectives deliver real, meaningful value to your company.
What Are Key Results?
Key Results are the "How" — they define how you’ll achieve your objectives.
- Measurable milestones that help move the needle toward your objective.
- Focus on outcomes, not activities — they describe the impact rather than the process.
- Include evidence of completion that is easy to find and verify.